Livingston
Cellars Wine and Joyce DeWitt Join Together on a
Cross-Country Roadtrip to Celebrate the Livingston Life
MODESTO, Calif., March 20 /PRNewswire/ -- Livingston
Cellars Wine has teamed up with one of America's most beloved
70's sitcom television stars, Joyce DeWitt to launch the national
Living the Livingston Life program. Most famously known as "Janet"
on ABC-TV's long-standing television series Three's Company,
Joyce will join Livingston Cellars Wine in toasting modern-day,
adventure-seeking Boomers who are accustomed to enjoying and
giving back to their communities with the newfound freedoms
in life.
To launch this program, the Livingston Cellars Airstream trailer
will travel to key markets coast-to-coast throughout the year.
A modern version of an American staple, the Livingston Cellars
Airstream is decked out with all the comforts of home, so come
and knock on our door! At each event Boomers will be invited
to join in the fun with complimentary wine tastings, celebrity
meet-and-greets, memorabilia and autograph signings and interactive
games. First stop along the tour is the Tampa Bay Blues Festival
(March 20-22), followed by the RV Rally in Albuquerque, NM (April
17-20), the AARP Life Festival in Chicago, IL (June 5-6). The
Livingston Cellars Airstream will make it's final destination
along the famous Las Vegas strip, appearing at the AARP Life
@ 50+ event (October 22-24).
Ms. DeWitt will be traveling with Livingston Cellars wine and
sharing her real-life experiences on how to Live the Livingston
Life at selected Airstream appearances, drawing upon her past
experience as a television star, and her current role as a community
activist, performing arts educator and regular on and off Broadway
stage actress.
In addition, consumers across the country are invited to share
how they themselves are Living the Livingston Life via a national
essay contest, where the grand prize winner will receive an
all-expenses paid trip to California wine country.
"No other generation embodies the spirit of the Livingston
life quite like the Boomer generation," said Peter Abate,
Vice President & General Manager for Livingston Cellars
Wine. "The Living the Livingston Life is a year-long program
that celebrates their vivacious spirit, newfound freedoms, contributions
to their social communities and life's limitless possibilities."
Entries
and information for the Living the Livingston Life essay contest
are now being accepted through December 31, 2009. All essays
must be 250 words or less and explain how each individual embodies
the four core values of the Livingston Life: (1) being an individual;
(2), staying connected to friends/family/communities; (3) discovering
your new world; and (4) making a difference to others. Entrants
must be a resident of the Fifty United States or the District
of Columbia and be at least 21 years old at the time of entry
to be eligible. For more information on the Livingston Life
values, to download contest rules, application and eligibility
forms, get to know Joyce DeWitt, view her line-up of appearances,
please visit http://www.thelivingstonlife.com/winecountry.
About Livingston Cellars Wine
Livingston Cellars Wine has been a part of the E&J Gallo
Winery portfolio since 1933 and is rich in celebration and tradition.
Known to over-deliver on expectations, Livingston Cellars has
been providing award-winning varietals at a great value for
many years. Easy to drink and share with others, Livingston
Cellars is the perfect wine to bring friends and family together
in toasting the all the best moments life has to offer.